You’ll find a growing selection of foods and household items in our stores under brand names that Safeway has created with your health and the environment in mind. From organic and natural ingredients to using more recycled materials in our packaging, our store brands help you incorporate healthier options into your daily routine while minimizing your impact on the environment.
O Organics is our USDA-certified organic line of perishable and non-perishable products. From fresh produce to frozen entrees, and dairy products to kids’ snacks, O Organics makes it easy to feed your family tasty foods that were grown and produced in environmentally-friendlier ways. Here are some simple recipes with organic ingredients that are sure to be family favorites.
When you’re looking for natural foods with nothing artificial added, you’ll find a growing variety of options – from daily staples to delicious fresh meats – with our Open Nature line. In the Safeway Culinary Kitchens, our chefs are developing new Open Nature recipes that will please everyone at your table. Safeway Chef Dave Histed's motto is, “Keep it natural and easy. You don’t have to sacrifice flavor or variety to eat more naturally.” Discover the new flavors he has brought to Open Nature and try them for dinner tonight.
Eating Right is a line of better-for-you foods so you can eat smart from breakfast to dinner, and snack time, too. You'll find over 200 Eating Right products in our stores uniting taste, convenience and nutrition, including new items such as cereal bars, hummus, and veggie and gluten-free pastas. To make eating right even easier, we created the Spot Your Needs™ system, which uses color-coded spots on product labels to indicate which products are low fat, high in fiber or protein, low sodium and more.
Additionally, we partnered with Ecologic in developing an innovative packaging solution for our Bright Green laundry detergent that features a compostable outer shell made entirely of recycled cardboard and newspaper. It also contains an inner pouch that uses up to 70% less plastic than comparable plastic jugs.
All Bright Green products have been evaluated by a third-party agency to review the product life cycle and ensure that the benefits are not accompanied by hidden negative environmental impacts.