Home » Products » Brands
Consumer views O Organic product


You’ll find a growing selection of foods and household items in our stores under brand names that Safeway has created with your health and the environment in mind. From organic and natural ingredients to using more recycled materials in our packaging, our store brands help you incorporate healthier options into your daily routine while minimizing your impact on the environment.

bags of O organics potatoes

O Organics™

Organics is our USDA-certified organic line of perishable and non-perishable products. From fresh produce to frozen entrees, and dairy products to kids’ snacks, Organics makes it easy to feed your family tasty foods that were grown and produced in environmentally-friendlier ways. Here are some simple recipes with organic ingredients that are sure to be family favorites.

Learn more »

bowl of fresh-made Thai Basil shrimp and mung bean sprouts

Open Nature™

When you’re looking for natural foods with nothing artificial added, you’ll find a growing variety of options – from daily staples to delicious fresh meats – with our Open Nature line. In the Safeway Culinary Kitchens, our chefs are developing new Open Nature recipes that will please everyone at your table. Safeway Chef Dave Histed's motto is, “Keep it natural and easy. You don’t have to sacrifice flavor or variety to eat more naturally.” Discover the new flavors he has brought to Open Nature and try them for dinner tonight.

Learn more »


Eating Right®

eating right products including juice, canned and frozen prepared foods

Eating Right is a line of better-for-you foods so you can eat smart from breakfast to dinner, and snack time, too. You'll find over 200 Eating Right products in our stores uniting taste, convenience and nutrition, including new items such as cereal bars, hummus, and veggie and gluten-free pastas. To make eating right even easier, we created the Spot Your Needs™ system, which uses color-coded spots on product labels to indicate which products are low fat, high in fiber or protein, low sodium and more.

Bright Green™

To help ensure our planet and local neighborhoods have a bright future, we launched Bright Green, a line of earth-friendlier home care products. Bright Green cleaning products are formulated to be as effective as leading national brands but are made with naturally-derived and biodegradable ingredients whenever possible. This helps to keep harmful chemicals out of local water supplies and soil. In 2011, we added 14 new items to the Bright Green line. There are almost 50 Bright Green products including:

  • Household cleaning and laundry products made with non-toxic and biodegradable ingredients
  • Paper products made from at least 50% recycled content
  • Compact fluorescent light (CFL) bulbs
  • Reusable stainless steel water bottles
  • Additionally, we partnered with Ecologic in developing an innovative packaging solution for our Bright Green laundry detergent that features a compostable outer shell made entirely of recycled cardboard and newspaper. It also contains an inner pouch that uses up to 70% less plastic than comparable plastic jugs.

    Bright Green packaging

      All Bright Green products have been evaluated by a third-party agency to review the product life cycle and ensure that the benefits are not accompanied by hidden negative environmental impacts.

    Safeway® Home

    Softly Bath and Facial Tissue and Ultra Thirsty Paper Towels are now produced to the standards of the Forest Stewardship Council (FSC) and the Rainforest Alliance. FSC-certified paper products are produced with fiber sourced from suppliers who have been independently certified to follow the strictest standards in sustainable, ethical forestry management and production chain controls. The Rainforest Alliance Certified seal assures consumers that the product they are purchasing has been grown and harvested using environmentally and socially responsible practices.

    girl receiving apple from employee
    2012 CSR Brochure

    See our latest CSR Brochure.
    Read it now

    In honor of veterans day support our local heroes
    What's New

    Safeway supports our local heroes. We exceeded our 2012 goal for hiring military veterans. Learn more about how we give back to those who give so much.
    Learn more »

    See how we are working with our partners to offer more environmentally friendly packaging>>
    Are you using eScrip? Find out how you can help your local schools everytime you shop>>
    Email Share